A: No. Unlike some other affiliate networks, ClickBank is the retailer in the transaction and is responsible for tracking and paying commissions, so vendors cannot attempt to avoid paying commission on a sale. If a vendor requests a refund on a sale, they lose their portion of the sale as well, so there is no incentive for them to pretend that a sale has been refunded.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
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