Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
Sign up for a reputable affiliate network: Aside from Amazon, there are dozens of large reputable affiliate networks, such as Share-A-Sale, Clickbank, and Skimlinks, that specialize in connecting you with merchants who are looking for affiliates to sell their products. They charge relatively low commission fees for the privilege of connecting you with merchants, and the merchants on these sites tend to offer much higher commission percentages or set dollar amount payouts.
I’m trying to figure out if I should attack a particular keyword, but don’t know if I should. It has some good stats, indicating it should be a decent keyword to reach. However, it’s an e-commerce word (aka a product that can be sold.) When I do a Google search, there are 8 results, and each is a Youtube video. You go to the second page, and the next ones are from sites like Amazon, Ebay, and Toys R Us. There are only 382,000 total results on Google. What’s your suggestion?
I enjoy reading your posts and I always learn something new each time. I tried twice to sign up for Promoting Affiliates guide but I received a 404 error each time. Is this still available? I started my blog earlier this year, I got frustrated and did not do anything for about 6 months. I decided to make another attempt in late September. Thanks for the valuable information you provide.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.