The website started getting a little bit of long tail traffic in August. That improved in September significantly and by the last week of September the site appeared at the bottom of the first page. By early October the website was ranked in the top 3 for the primary keyword and number 1 for a couple of the long tail secondary keywords. The website was at number 1 for the primary keyword by mid October. The ranking seems to be stable at this point.
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Having several affiliates is not a guarantee of making money online. Studies show that a successful affiliate marketing campaign requires you to get the right collaborations that would drive traffic to your site. Whether these associates are big or small sites or even a combination of both, you must create and maintain strong relationships with the affiliates.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.