Hi Spencer – an informative and very timely post for me as I am finally biting the bullet and setting up my first niche site which will be monetised with Amazon affiliate links. I have been considering adding an aStore but I am very conscious of the google penalty for having too many affiliate links on a page. How would this be viewed in terms of links – would each item in the store count as a separate affiliate link?
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
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Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.