When promoting a product, you are also promoting the person or organization that owns the product. This should be the first thing to know before selecting the product you are promoting. You surely don’t want your clients to be unhappy after purchasing the product. Trust me; they will never come back to your site again to purchase anything! This is because you have dented your credibility. Normally, any company or website with good customer service is bound to have happy customers.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.