Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Having several affiliates is not a guarantee of making money online. Studies show that a successful affiliate marketing campaign requires you to get the right collaborations that would drive traffic to your site. Whether these associates are big or small sites or even a combination of both, you must create and maintain strong relationships with the affiliates.
If you’re wondering why we care about ranking for seemingly random phrases like “gifts for writers,” it’s because those random phrases, also known as long-tail keywords, all add up. While we want to rank for more obvious keywords like “freelance writing,” those are super competitive, so it’s best to aim to rank for a combination of keywords, including longer phrases that are less popular but still have a search presence.
Sponsored posts work much in the same way as paid guest posts, but they are posted by big businesses instead of individual bloggers. Therefore, the scope for fees is much higher, as businesses have larger marketing budgets than humble bloggers. Having sponsored posts by large companies will also help promote your site as reputable and as a leader in its field.
Writing copy for websites is another great freelancing option for those who have a way with words. Copywriting can involve writing the text for websites, press releases, promotional offline materials including leaflets and brochures, and any other professional text for businesses. While writing blog posts is well paid it won’t make you as much money as writing copy for sales pages. However, clients can be more fussy, as they want the highest quality writing for the forefront of their website or advertising campaigns. Many freelance writers offer both copywriting and blog writing amongst their services. This can be a good way to juggle regular but lower paid clients (blogging) with the higher paid but ad-hoc project based copy work.
Creating a video series and selling it as a digital download on your blog, much like an eBook, can be another great seller. A video course, teaching viewers a specific skill or how to achieve a particular activity, may well resonate with your audience. If you are going to go down this route then your videos need to be as professional as possible so you should consider investing in some video and lighting equipment, as well as editing software.
Most newbies in affiliate marketing make the mistake of registering with too many affiliate programs and try promoting everything they see. If this is the path you are treading, then it will overwhelm you and you won’t promote the products properly. Take time to understand the needs in the market and search for products that will go well with your site’s topic.
Making Sense of Affiliate Marketing is a great learning tool, even if you are a brand new blogger. By taking this course, you will start off blogging the correct way. You can learn from my affiliate marketing mistakes and learn the best ways to start making an income by being an affiliate. Through taking this course you are sure to grow a profitable blog quicker than the average blogger, as you'll learn exactly what you need to know about affiliate marketing. So, even if you only have one blog post, you are ready to get started with this course!
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
September was a great month since it signified that I reached my goal of $300 per month earlier than expected. In addition, the earnings were much higher than I though they would be. I think I was trying to lower my expectations in the beginning of the project to keep from being disappointed. However, it is a bit difficult to estimate how profitable a niche site will be since each niche is different.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.