Who can tell me if “link masking or cloaking” is a violation of the Google TOS? I think it is and I see dozens of affiliate sites doing it. I also see quite a few sites not using “nofollow” on their affiliate links. Unless your masked link says something like “I bought product X used in this review at Amazon.com” it would be a violation. I think if reported, you’d be in for a manual spam action against your site. Thoughts?
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
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